01 capsule collection explanation
The 01 Capsule collection was inspired by ‘2001: A space odyssey’ film. The aesthetic and meaning of odyssey collides with what Amaya Johne' has created. Being that this is the start of the brands journey, odyssey is a welcoming to new beginnings as the brand grows. This collection tones in on innovative methods/features such as:
Survival mode
+The 01 utility pants are completely waterproof with a coated vinyl backing.
+The 01 utility pants also has a detachable pouch that contains two cargo pocket. This concept was designed to give clients the opportunity to get creative and in survival mode. The pouch can be worn several way. (Ex: purse, vest, fanny pack, etc.)
Inside-out labels
+ Each piece in this collection features a clothing label sewn on the outside to reduce the need for additional embellishments.
Parachute cords
+The o1 utility pants and Vinyl top both comes with parachute cords for adjustability and comfort.
44mm HE ammunition holders
The 01 44mm shorts contains several ammunition holders. This concept was designed for war gear. Amaya Johne’ decided to use the concept in a creative way.